Investor Relations
Series A
NGN 800M
We're raising an NGN 800M Series A. This isn't an investment in a television season - it's an investment in the company that owns Africa's first continental obstacle sports format.
We own and operate Nigeria directly today. Once it proves the concept, we plan to license the format to local partners across the continent - earning format fees and royalties with minimal incremental cost. Investors back the format owner. The franchise travels.
Confidential Investment Information
Detailed financials, use-of-funds, risk register, supplier agreements, and investor terms are contained in the WLA Entertainment Ltd Information Memorandum - issued exclusively to verified prospective investors under NDA.
The Opportunity
Why WLA, Why Now
01
Original African IP - not a licence
We own the format outright. No royalties paid to a Western rights holder. 100% of licensing revenue stays inside the company. The format is the asset.
02
The asset-light franchise model
The Big Brother / MasterChef model. After Nigeria proves the concept, local partners in each country provide production, broadcaster, and sponsors. We earn format fees and royalties without operating every territory.
03
A category with no African incumbent
Zero obstacle sports formats produced on African soil. Zero African-owned competition IP licensed internationally. First-mover advantage is available - and finite.
04
Nigeria is the world-class test market
220M people. 67% under 35. 40M+ BBNaija viewers. Success here is the proof of concept that unlocks Ghana, Kenya, South Africa, and the full continental pipeline.
05
Market validation before marketing spend
100+ organic platform signups. Survey responses from 17+ Nigerian states - all six geopolitical zones represented - with zero paid promotion.
06
Investing in the company, not the show
Series A backs the entity that owns the format, licenses the brand, and compounds value across every new franchise edition we launch.
How WLA Scales
One Format. Continental Reach.
We own the format and operate Nigeria directly. Beyond that, expansion works the same way everywhere: a local partner licenses the format and runs it in their own market. We don't pick the order - that's set by which partners come forward and close a deal, anywhere across the continent's 54 nations.
Step 1
Format Proven
Nigeria is the only market we own and operate directly today - the live proof of the format.
Step 2
Local Partner Licenses It
A vetted operator in a new market licenses the format from us. We don’t run that market - the local partner does.
Step 3
New Market Launches
That partner stages their own national season under our format, branding, and competition rules.
Step 4
Fees & Royalties Flow Back
We earn format fees and royalties from every licensed market, with minimal incremental cost.
Nigeria is the only market we own and operate today. No other market has a signed licence yet, and there's no fixed order for what's next - that depends on which local partners come forward and close a deal, not a sequence we publish in advance.
Next Step
What Verified Investors Receive
Full investment documentation issued under NDA to verified prospective investors only.
Information Memorandum - full IM including financials, projections, and risk register
Executive summary and investor briefing deck
Data room access - legal, corporate, and supplier documentation
Direct introductory call with the Founder & CEO
Draft investor term sheet and SHA framework
Request the Information Memorandum
Begin the investor verification process by submitting an enquiry below. All enquiries are handled directly by Fidelis Agba, Founder & CEO, and Peace George, Investment Lead.
Verification Process
Submit your enquiry via the button below
Our team will respond within 48 hours
NDA issued and executed
Full Information Memorandum and data room access granted
This page provides a high-level overview only. It does not constitute an offer to sell or solicitation to buy securities. The full Information Memorandum - including financials, risk register, and terms - is issued exclusively to verified prospective investors under a signed NDA. WLA Entertainment Ltd · RC No. 9529867 · Incorporated May 2026.